Your business needs content – we’ve got it covered
Writing
Whatever you need we can deliver, with great attention to detail and the highest production values: a simple, effective news story or press release; carefully crafted copy for a brochure or advert; some SEO-friendly words for your website or a regular blog to increase your web traffic; a clear, concise technical article or a magazine-style feature; an instruction manual or even a guidebook.
Our writing is produced by experienced journalists, authors and copywriters, then checked and improved by an editor with specialist market knowledge. If you need it in several languages, no problem – our writers include native speakers of German, French, Italian, Dutch and Danish as well as English.
Photography
Nothing can introduce a product or service to a customer better than a photograph – and the right photos can give a massive boost to your brand. A photograph is probably the first contact that most clients have with your business, so it pays to use the very best.
Whether it’s photographing your products, team and premises, showcasing them in a high-definition virtual tour, or bringing your brand values to life, you can rely on Mainstay to get it right. With decades of experience as professional photographers working for global media companies and leading manufacturers, we have the expertise to present your products and your business in the best possible light.
Video
Every company should be using video to promote and sell their products. Video can be used to explain and educate, it’s also an extremely powerful tool to bring your product service or company to a new, wider audience who will be interested in what you do. It opens up new, worldwide markets that your website may not reach.
Videos show and explain visually what you or your products do quickly and easily when made correctly. Many companies, however, just make adverts seemingly ignoring that people don’t want to watch adverts. Mainstay makes videos people want to watch, and we have the proof that our videos work.
Social media
Everyone knows they should be ‘doing’ social media, but few businesses have the time to deploy it strategically – or even know what they should be doing with it. That’s where we can help. Social media is a powerful marketing tool because it’s both local and global. It’s the single best way to reach a new audience who may never have heard of your product or services before.
Social media only works if the content is worth sharing and is produced often. A lack of social media content shows a lack of activity. On the other hand, if it isn’t carefully targeted and part of a broader marketing strategy, success with social media won’t boost your sales. Mainstay can help you with strategy, create content that works and even post it for you.
Multi-language
If you sell to customers overseas, you need to talk to them in their native language. Mainstay has a Europe-wide team of bilingual writers and photographers.
Half of European consumers don’t understand English. Many websites are effective in one language, but much less convincing in others. Translation software generates clumsy language that can damage your brand – and you can’t translate culture.
At Mainstay we don’t translate. Instead, we have native-speaker experts with specialist market knowledge who rewrite articles and record voice-overs for video presentations.
Email newsletters
Email newsletters are one of the most effective ways to keep your customers engaged with your brand. Your subscribers have willingly signed up to your contact list and are keen to receive more information. However, it only works when the newsletters are accurately targeted and deliver real value to the readers. Most companies struggle to do this properly.
Our email newsletters regularly achieve high open rates and are proven to drive more traffic to the client’s website. We make email marketing easy with an efficient managed service, creating and sending regular newsletters that are designed to turn your contacts into customers.
Website design
Your website is your first chance to sell to most customers. Often it’s your only chance. Get it wrong and they will click away to look elsewhere. Your customers want to easily find what they are looking for. We help businesses get better results online by combining high-quality content with clear design and making websites that are easy for search engines to find.
Your website has to work on all screen sizes, from desktop computers to laptops, tablets and smartphones. Every website we design is responsive, which means it looks great no matter what device it is viewed on. We also make websites that you can easily update yourself.
Graphic design
We understand the importance of telling your customers what they want or need to know. We also have the skills to present that information in a way that makes you look credible and professional.
Most of our work is now used on websites and social media, but we can also produce top-quality printed material. Many people still want the tactile experience of flicking through a beautifully printed, glossy brochure or magazine. We have extensive experience of re-touching pictures and know how to make your products look their very best. We can also work on a large scale and produce graphics for exhibitions and displays.
